I came to product design from street work and corporate marketing — obsessed with why people behave predictably in some contexts and surprise you in others.
About
I'm a Senior Product Designer in Seattle. Sixteen years designing the systems people work inside — most recently a construction-tech platform where I owned UI and UX across eight modules and twenty-six-plus releases, directing a team of nine.
Before that, benefits software reaching over 500,000 employees across 80+ enterprise clients, and a retail CRM that was adopted across Seattle-area locations before the company was acquired.
I'm most useful where the problem is structural — where the interface is fine but the model underneath it isn't, and someone has to decide what the product should stop doing.
Practice
- Product Design
- Design Systems
- Interaction Design
- Design Direction
- Prototyping in code
Recently
- Efficiently, 2020–2026
- Passport Unlimited
- Soro Software