Résumé / Rev. 2026.09Seattle, WA
- Role
- Senior Product Designer
- Practice
- 15+ years of experience in SaaS, web, and mobile app design. I design the systems and build the structure under complex products - the model, the rules, the design system. I lead design strategy with cross-functional partners and mentor designers with clear direction and an open mind. Lately I’ve been directing AI-assisted builds and agentic workflows, keeping the human experience in front while using AI to move faster through research, testing and validation.
- Domains
- B2B SaaS · Construction tech · Employee benefits · Fintech and regulated products · CRM · Nonprofits
- Platforms
- iOS · Android · Responsive Web
- Practice Areas
- Information Architecture · Content Modeling · Design Systems · Interaction Design · Prototyping · User Research
- Leadership
- Team Leadership · Design Management · Mentoring · Product Strategy · Stakeholder Alignment · Design QA
Experience / 5 records
2026-Present
Own the Script
Product Designer · Nifli LLC · iOS App
- Sole designer and product owner on a mobile app that turns a loan officer’s single nervous read into a captioned, compliance-checked vertical video. Took it from concept to working build in two months
- Designed a 19-rule compliance engine that flags risky language before publish and soft-blocks it with a logged override
- Set a deterministic rules floor the AI cannot override, so every compliance decision stays auditable
- Designed on-device transcription, captions, and burn-in with no outside API calls, so a recording is ready to post in minutes
- Directed the AI-assisted build and owned every product, UX, and scope decision
2020-2026
Efficiently
Senior Product Designer
- Took design of a B2B construction platform from zero to eight modules, from discovery through implementation
- Led a 9-person team including 7 designers across 55,000+ screens and 4,000+ feature flows, owned all UI/UX, stayed hands-on, and shortened the time from design to implementation
- One of three executives, owning design and the handoff from design to engineering across a multilingual team
- Built the design function from one designer to seven, plus team members across multiple practices, and set the process and critique
- Grew the platform from a finish-selection tool into a full scale construction management system
- Architected a persistent data system that cut plan-change updates from hours of manual cross-module tracking to minutes
- Cut client-ready document creation from days to hours with a canvas-based builder that replaced a Photoshop, InDesign, and Excel workflow
- Rebuilt a catalog of 4,000,000+ items from hundreds of vendors with a full filter and search system
- Led the item-box style system, where one click restyles every item to a saved brand style across all books
- Designed a full change order system for live construction projects, the product’s highest-stakes surface
- Extended the platform to homeowners with a client approval portal, replacing approvals scattered across email, texts, and phone messages with one source of truth both sides could reach
- Ran 50+ user interviews and pushed for validation before expanding scope
- Identified the complexity ceiling that moved the platform from self-serve to an internally delivered service model
2010-2020
Passport Unlimited
Senior Product / Lead Designer 2015-2020 · Lead Graphic Designer 2010-2015
- Shipped iOS, Android, and responsive web products reaching 500,000+ employees across 80+ enterprise clients including Google, Microsoft, Oracle, and Apple
- Raised the mobile app’s app store rating from 2.3 to 4.1 stars with a ground-up redesign built around proximity-based offer discovery
- Brought design in-house, replacing a months-long agency cycle and reducing $100,000+ in annual agency fees
- Unified every public-facing surface, including the corporate site, member site, and mobile app, under one brand
- Updated all public-facing properties to meet WCAG accessibility regulations
- Established company-wide design guidelines for product development and customer-facing systems, speeding the path from concept to development
- Managed design across 800+ merchant accounts and their marketing campaigns, grew the role, and was promoted into product design
2017-2020
Soro Software
Product Design Director · Contract
- Designed a responsive CRM and onboarding flow for users with no prior CRM vocabulary, based on research and journey mapping. The company left beta about a year before Dauntless acquired it in March 2019, with about a dozen customers
- Designed the CRM’s information architecture: seven areas, My/All views, and five report families
2026-Present
Pro Bono Design
Pro Bono Designer · 501(c)(3) Nonprofits
- Rebranded a 501(c)(3) nonprofit and carried the new brand system across web, print and templates
- Designed nonprofit grant proposals, including a $15,000-$20,000 request to a federal bar association
- Updated sitewide SEO with structured data and page titles, and set up the organization’s first analytics
- Redesigned and launched the site for PacCLEAN, a 501(c)(3) climate policy network, archiving its 25-page legacy site