Sixteen years of product design, end to end.

An Interior Designer needs multiple applications to present their clients with finish item options for their project. An application to manage the finish schedule and item data, one to create a visually appealing presentation of the items, and more to manage/edit images and documents.

Building an engaging social presence is a challenge for anyone. For most people, it means planning a video - scheduling it, writing the script, designing or sourcing the materials, recording, editing, adding captions, exporting, and finally posting across every social channel. For a loan officer, that alone is a lot to add to a full workday - and there's also a legal compliance layer to maintain throughout the process. My research, including interviews with industry professionals, showed that most loan officers won't adopt a process with that much of a time commitment. By default, they stick with the status quo: word of mouth. So I built an app that bundles all of that work into a single system of steps, so the whole process takes minutes.

I was Passport's in-house graphic designer when the mobile app was being built by an outside firm, at a rate high enough that development ran in quarterly bursts sized to leftover budget. I made the case to bring the design in-house, sourced a developer at a fraction of the cost, and redesigned the app around proximity. Then I shipped a feedback loop that gave the business its first real view of user satisfaction.